From Welfare to Wealth with Brandon Steiner

Today on Real Money, I had the pleasure of speaking with Brandon Steiner, a national icon in the world of sports marketing. Brandon grew up in Brooklyn, New York, and his book, “You Gotta Have Balls,” tells the story of how he went from being a kid in Brooklyn to starting from scratch, buying Yankee Stadium, and creating a sports empire. During our conversation, we discussed real money, real life, real business, and the importance of men being a part of the conversation surrounding women and money.

Brandon shared with me his childhood memories of buying his first Yankees ticket for $1.50 and how it led to his passion for sports and entrepreneurship. We talked about the concepts of leadership and commitment, and how showing up and being present is critical in building strong relationships and becoming a successful leader. Overall, it was an enlightening conversation that shed light on the journey of a successful entrepreneur and the importance of perseverance and hard work.

Building a Sports Marketing Empire

From Buying Tickets to Owning Yankee Stadium

Brandon vividly remembers buying his first Yankees ticket for $1.50 when he was just a kid. It was a big deal for him, and he couldn’t wait to attend the game. Little did he know that this experience would spark a lifelong passion for sports and eventually lead him to become the owner of Yankee Stadium.

It wasn’t an easy journey, though. He spent years building his Sports Marketing Empire, starting from scratch and working hard to establish partnerships with major teams like the Yankees. But through perseverance and dedication, Brandon was able to make his dream a reality.

Evolution of Dreams and Ambitions

Throughout his life, Brandon has always been driven by his dreams and ambitions. From a young age, he knew that he wanted to be successful and make a difference in the world. His book, “You’ve Got to Have Balls,” tells the story of how he went from a kid in Brooklyn to building a Sports Empire and becoming a national icon.

But his success wasn’t just about making money or achieving fame. He’s always been passionate about helping others and making a positive impact in the world. That’s why he’s such a huge advocate and ally for women in business today.

Brandon believes that men and women need to work together to achieve financial success and create a better future for everyone. And he’s committed to doing his part to make that happen.

This was stemmed from how he grew up– Brandon’s mother was a really disruptive, tough woman who was not really following what most women were doing back in the 60s and 70s. She was starting her own businesses, and she was a single parent. Brandon’s book is everything that he learned from his mom. He was really one of those kids who listened to his mother. He had a really smart, highly intelligent mother who had a different view about how things get done and how things worked, and she shared them with him. He took it all in and made a lot of money off of it.

Overall, Brandon’s professional journey has been an incredible ride, filled with challenges and triumphs alike. But through it all, he’s remained true to himself and his values, and is proud of everything that he’s accomplished. He’s become a huge name in the sports marketing world and is still a show up kind of guy who people can rely on. We talked a lot about Brandon’s latest book, “You’ve Got To Have Balls”, check it out on his website today for more on Brandon’s story.

Want to check out more of the Real Money Podcast? Check out my other male guest, my husband on Love and Money with Jimmy Lopez