Who Is Lisa Chastain?

Financial decisions are rarely just about numbers. They're shaped by emotion, identity, beliefs, relationships, past experiences, and the patterns we've learned over a lifetime.

That's why knowing what to do with money is often not enough. Intelligent, capable, successful people can know exactly what they "should" do financially and still struggle to do it.

Financial Emotional Intelligence is Lisa's framework for understanding those patterns—how fear, scarcity, self-worth, confidence, and decision-making influence the way people earn, spend, save, invest, communicate about, and relate to money.

Recognizing those patterns is what makes clearer, stronger, and more intentional financial decisions possible.

Working with money showed Lisa something that financial education alone can't explain: people don't always act on what they already know.

That gap between knowledge and behavior became the center of her work. Over time, her focus shifted from explaining financial strategy to understanding why intelligent, capable people struggle to act on what they already know.

Today Lisa's work examines the relationship between money, identity, emotion, beliefs, relationships, behavior, and decision-making—helping people develop a healthier, more intentional relationship with money.